Vox Media
Marketing With Purpose Pays Off
This piece highlights the strategic value of purpose-driven marketing, with Sylvia offering insights on how brands can align with consumer values and advance equity through intentional campaigns.
AboutSylvia
Banderas
Coffinet
Sylvia Banderas Coffinet, CEO and Founder of Asterion Strategic Business & Media Solutions, LLC, is a pioneering executive leader and trusted authority in strategic leadership, media, marketing, and Diversity, Equity, Inclusion & Belonging (DEI&B). With nearly 20 years of experience, Sylvia has advanced from sales assistant to CEO, gaining valuable real-world insights at each level—a journey that provides her with a hands-on, nuanced understanding of what it takes to lead and scale effectively within top corporate environments.
Unlike many advisors who operate from a solely theoretical perspective, Sylvia brings the hard-won knowledge that comes only from direct experience. Having transformed vision into reality at every stage of her career, she offers insights that go beyond traditional coaching to deliver strategies that are not only visionary but deeply practical and results-driven.
A recognized authority in multicultural marketing, media strategy, and DEI&B, Sylvia guides organizations toward genuine inclusion and meaningful impact. Her approach is unique: she combines her executive-level experience with an actionable, grounded understanding of leadership dynamics, forging an exceptionally effective partnership with her clients.
Sylvia’s career is defined by her ability to reshape corporate cultures through transformative DEI&B strategies and leadership development. Her expertise in crafting innovative marketing strategies, amplifying diverse voices, and driving measurable impact has positioned her as a leading force in corporate consulting. She believes that inclusive leadership is not just beneficial but essential, unlocking sustainable growth and fostering innovation in today’s competitive landscape.
Industry Leadership
and Credentials
Sylvia Banderas Coffinet graduated with honors from Columbia University, earning a BA in Latinx Studies and Medieval Spanish Literature. She was awarded the prestigious Susan Huntington Vernon Prize, a recognition given to those who demonstrate exceptional curiosity and integrity in their academic pursuits. Sylvia is also an alumna of the National Association of Broadcasters’ Leadership Foundation, further showcasing her dedication to media excellence and executive leadership. Her academic journey continued with a fellowship at the Stanford Publishing Course for Professionals, and a Diversity, Equity, and Inclusion certification from Cornell University, equipping her with insights that enrich her work in these pivotal areas. Currently, Sylvia is enrolled in Columbia University’s Executive Coaching Program, preparing to obtain her certification with the ultimate goal of becoming a master coach—a testament to her commitment to lifelong growth and her pursuit of excellence in leadership and personal development.Career Highlights
& Achievements
Throughout her career, Sylvia Banderas Coffinet has launched groundbreaking multicultural initiatives for some of the world’s leading brands. She has partnered with Fortune 500 companies—including Ford, Delta, Estée Lauder, and Procter & Gamble—through her roles at Vox Media, Group Nine, ¡HOLA! USA, and People en Español, collectively generating over half a billion dollars in revenue.
In executive leadership roles with LMN, Vox Media, Group Nine, HELLO & ¡HOLA! Media Inc., and People en Español, Sylvia has been a driving force behind content strategies that prioritize multicultural and diverse audiences, shaping brand narratives that resonate with impact. Her achievements have earned her widespread recognition, including being named one of Hispanic Executive’s “Top 10 Líderes,” Campaign USA’s “Leading Latinos,” and a Broadcast Honoree by the Multicultural Media Correspondents Association.
Sylvia’s visionary work has also earned her a feature in Forbes as a “Trailblazing Latina Executive in Media.” Her leadership continues to redefine the media landscape and set new standards for diverse representation, amplifying voices that shape the future of inclusive leadership.
Advocacy and Recognition
Born in Mexico, Sylvia Banderas Coffinet is a passionate advocate for the Latinx community, tirelessly promoting equity and authentic representation in media. Her dedication to empowering underrepresented groups and driving social change has earned her notable awards and recognitions, highlighting her influence in the industry.
Sylvia’s commitment to advocacy extends beyond her professional achievements; she has shared her expertise on immigration and social justice as a contributor on POPSUGAR and was featured on Univision, where her story of resilience and success against the odds continues to inspire.
With a personal journey rooted in perseverance, Sylvia’s experiences have shaped her dedication to storytelling that honors and uplifts diverse voices. Proudly wearing her culture on her sleeve, she is a devoted champion of Diversity, Equity, Inclusion & Belonging (DEI&B), committed to creating spaces where all voices can be heard and celebrated.
- 2024 National Association of Broadcasters Broadcast Leadership Fellow
- 2023 Multicultural Media Correspondents Association Broadcast Award
- Forbes “Trailblazing Latina Executive in Media”
- Congressional recognition from Congresswoman Linda T. Sanchez
- Campaign USA Leading Latinos 2023
- Top Women in Media Change Maker Honoree by Folio
A Visionary Leader for Today and Tomorrow
With a high-touch, boutique approach, Sylvia Banderas Coffinet stands out as a trusted consultant and executive coach, guiding organizations across sectors to embrace diversity, drive innovation, and achieve sustainable growth. Sylvia’s selective practice means she partners only with clients who align with her values and vision, ensuring each collaboration is set up for lasting success. Through a thoughtful vetting process, she works closely with leaders who are committed to making a meaningful impact in an ever-evolving, diverse marketplace. Sylvia’s passion for empowering leaders to rise above challenges and her dedication to transformational outcomes make her a valuable ally for organizations aiming to achieve sustainable, purpose-driven growth.
Insights
Hispanic Executive
Executive Presence Must Evolve to Shape Inclusive Workplaces
Sylvia explores how traditional standards of “executive presence” often limit true inclusion and why embracing our full selves—our cultures, languages, and unique perspectives—is key to building innovative, inclusive workplaces. Dive in to learn how authentic leadership can transform teams, drive growth, and create a legacy of belonging for future generations
PopSugar Careers
Why We Need More Latinas in Corporate C-Suite Leadership Roles
This article explores the necessity of Latina representation in executive roles, with Sylvia Banderas Coffinet offering insights on diversifying leadership to enhance corporate strategy and drive inclusive growth.